Polo Club Marketing
Polo Associations
Upcoming Projects
We have built a range of services for the world of polo. Working together they help to connect players, clubs and national associations.
Self organizing polo trips is time consuming, can be risky and player’s choices are often limited to their network — due to lack of online resources referrals are usually the safest bet
Polo associations and clubs publish only partial information about club facilities, services and prices
Getting quotes takes time and typically requires handling multiple channels of communication with different clubs and pro’s
Polo travel is now largely based on referrals from players and professionals. They sometimes come at a steep cost to players
Few out of over 1,000 polo clubs take promotional efforts needed to attract foreign players. High cost and difficulty of promotion in polo mean that mainly large clubs or those solely focused on tourism can do it well.
Ads in polo print magazines and presence during large events is too expensive for most clubs.
Polo market is small. This makes use of digital marketing more difficult, costly and time consuming than in larger nieches.
Most polo clubs that are not solely focused on tourism don’t have the resources needed to put themselves in front of a global polo audience.
Less than 20% of all associations have a website at all. Even fewer take active efforts to promote polo.
Information provided by associations is often dated and in many cases insufficient to compare the clubs.
It's even more difficult to get in touch with the local service providers such as organisations renting out polo ponies or pro's.
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